At Soft Girl Era Beauty, we believe that beauty is about embracing your unique self. Founded in 2024 By Tyra Janae, our mission is to provide high-quality, natural, organic and cruelty-free body products that enhance your natural beauty and makes your skin feel so soft and luxurious. Our journey began with a passion for beauty and a desire to create products that will make you feel confident while in our soft girl era! We started in a small apartment, handcrafting each product with love and care. Today, we're proud to offer a wide range of body products, from juicy lipglosses to nourishing skincare. If you're not in your soft girl era yet, trust me you will be after trying our products! Thank you for trusting us with your skin and allowing us to help you be in your soft girl era! We can't wait to be part of your beauty journey! 💋XOXO, Soft Girl Era Beauty💋